20 Social Media Tools That I Didn’t Know About

1.)    Social Mention, A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. You can narrow search results to a specific timeframe and sort by date or source. Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic.

2.)    uberVU

A social media monitoring tool that combines powerful features (e.g., historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors.

3.)    Social Website Analyzer

A quick and handy way to get a snapshot of the “social media rank” of any website. Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more.

4.)    Outbrain

A cool, free blog widget that automatically displays links, along with thumbnail images, to related posts on your blog at the bottom of each blog post you publish. Visitors can rate posts and you also get click statistics. It takes a bit longer to install than they claim but isn’t terribly difficult.

5.)    monitter

A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Monitoring can be filtered by location as well.

6.)    Collecta

A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., Twitter) and social content sharing sites.

7.)    Stupeflix

An online video editor than enables you to mix videos videos footage, images and soundtracks and add effects to create standard or high-definition online videos. Your first video is free. After that, their standard pricing model is designed for high-volume production but plans are available for less frequent use as well.

8.)    Polaris

***** 5 Stars
Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Now there’s no need to log in to GA just for a simple check. Polaris is a slick, free Adobe Air-based desktop tool that displays eight GA charts at a glance, including the dashboard, traffic sources, top content, keywords and goal values.

9.)    Amplicate

Amplicate is a user-driven site that shows you at a glance how many people love or hate any of thousands of different entities across dozens of categories.

10.) BackUpMyTweets

Twitter saves “only” your last 3,200 tweets. For those who feel they really need to hang on to more than that, BackUpMyTweets offers a free service to save all their snippets of 140-character brilliance. The site also offers tools for backing up web mail accounts, blogs and online photos.

11.) BugMeNot (for creating website logins that won’t get you spammed)

12.) Phonezoo, a site where you can find and create custom cell phone ringtones.

13.) CoTweet, a Twitter tool that enable users to track keyword or brand mentions and even               assign responses to particular individuals (for example, by product line).

14.) Alterian SM2, The fee-based version of SM2 does everything the freemium version does plus providing unlimited searches and results, filters, boolean search strings and alerts. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.

15.) Radian6, Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions.

16.) Cision, Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service” was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.”

17.) Vocus, Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. The company’s built-from-the-ground-up monitoring tools cover more than 50,000 traditional media outlets, every major social media site and 20 million blogs. Its database of 270,000 U.S. / 500,000 global media contacts is invaluable for connecting with the right writers and performing effective outreach. Through PRWeb, which Vocus acquired in 2006, it offers extensive news distribution and tracking capabilities. Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this.

18.) Trackur, Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Andy Beal and his team have built a nice tool that’s garnered favorable reviews from TechCrunch and other prominent tech sites. As with UberVU, several pricing / service levels are available under $500 per month.

19.) Social Mention, Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. If Google Alerts had been developed with a focus on social media, this would be it. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. blogs, microblogging sites, social networks, etc.).

20.) Trackur Launches, an online reputation management and social media monitoring tool created by Andy Beal and team.

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